Proven E-Commerce Merchandising Expert

Helping brands get it right from the start

Experience Overview:

  • Over 15 years of experience in e-commerce merchandising, driving growth for brands like DKNY and Karl Lagerfeld Paris.

  • Led merchandising strategies that drove multi-million dollar year-over-year growth

  • Expertise in strategic product assortment, pricing optimization, and inventory management.

  • Proven ability to operate as a one-man show, wearing many hats to manage diverse aspects of merchandising and e-commerce operations.

  • Skilled in building systems from the ground up focused on analytics, operations, and strategic planning to drive sustainable growth.

With over 15 years of experience driving growth for major fashion and lifestyle brands, I bring a wealth of expertise in e-commerce merchandising and planning strategy and execution.

My mission: to help emerging brands establish strong e-commerce merchandising strategies from the start.

I provide:

  • Strategic merchandising insights to maximize revenue and profitability

  • Inventory planning and assortment optimization

  • Pricing and promotional strategies

  • Process improvements to enhance efficiency

Available for 60-minute strategy sessions or ongoing hourly consulting support, which includes both strategic guidance and hands-on execution to meet your e-commerce needs.

Ready to Get Started?

Whether you have questions or want to explore how I can help your brand thrive, I'm here to assist you. You can book a session directly through my scheduler or reach out for a quick, free consultation.

Let’s work together to build a compelling online presence that drives growth for your brand!